Anton Perepelitsa - Founder and Head of Studio

Anton Perepelitsa

Position:

Founder and Head of Studio

Company:

Web Studio Moveiton

About the author:

Over 10 years in web development. Builds websites and landing pages, online stores, custom CRMs and web portals — from the first prototype to post-launch support. Works separately on technical optimisation: speed, structure and markup, the things that decide whether search will find a site at all.

Author posts:
Custom ERP System Development: A Step-by-Step Guide Custom ERP System Development: A Step-by-Step Guide

Designing a custom ERP system from scratch is a strategic process of creating a unique digital architecture, interfaces, and resource management logic. It typically takes from 2 to 6 months and consists of deep business analysis, technical specifications writing, database design, and the development of interactive UI/UX prototypes. The main goal...

14.09.2026 • 127 views

E-commerce Usability: 5 Checkout Mistakes to Avoid E-commerce Usability: 5 Checkout Mistakes to Avoid

Online store usability is a key metric that directly determines the financial success of any e-commerce project. According to statistics from leading analytical agencies, over 70% of visitors who add items to their cart never complete the purchase due to various technical or interface obstacles during the checkout stage. Design flaws in this final...

12.09.2026 • 112 views

How to Evaluate Website Tech Support in 2026: Key Metrics

Quality technical website support is evaluated using clear key performance indicators (KPIs) and service level agreement (SLA) terms, where key metrics include resource availability (Uptime) of at least 99.9%, first response time (FRT) of up to 15 minutes for critical errors, and mean time to resolution (MTTR) of up to 2 hours. Every business...

06.09.2026 • 166 views

How to Transfer Website Maintenance to a New Developer

Handing over a website for technical support to another developer takes on average 3 to 7 business days, provided the process is prepared in advance. A seamless transition requires a complete package of access to the infrastructure and technical documentation, allowing the new contractor to take over the project without stopping business...

01.09.2026 • 194 views

Custom CRM ROI: How to Calculate Development Payback Custom CRM ROI: How to Calculate Development Payback

You can estimate the return on investment (ROI) for developing your own CRM system by calculating the ratio of net profit from automation to the total costs of design and implementation. A custom solution typically pays for itself within 12–18 months for companies with 15 or more employees, thanks to the complete elimination of monthly...

31.08.2026 • 199 views

Why Template Websites Hurt SEO and How to Rank Higher Why Template Websites Hurt SEO and How to Rank Higher

Using pre-made templates often becomes the main obstacle to effective SEO, as excessive "junk" code reduces page load speed and complicates indexing. In our experience, a technically optimized resource created from scratch without third-party CMS gains a ranking advantage within 3-4 months after launch, whereas template solutions require...

28.08.2026 • 205 views

E-commerce Development: Tech Stacks for High Traffic E-commerce Development: Tech Stacks for High Traffic

For a large-scale online store with a catalog of over 100,000 products and a daily traffic of 50,000 users, the optimal technology stack is custom, template-free development based on fast CMFs combined with PostgreSQL databases, Redis caching, and the Elasticsearch search engine. Ready-made CMS solutions often fail under such conditions because...

26.08.2026 • 227 views

Website Migration Without SEO Loss: Changing CMS Safely Website Migration Without SEO Loss: Changing CMS Safely

A secure website migration without losing SEO is only possible with strict adherence to a technical migration protocol, which includes preserving the URL structure, setting up precise 301 redirects 'one-to-one', and conducting a preliminary technical audit on a staging server. Replacing a content management system (CMS) with a custom...

20.08.2026 • 247 views

How to Write a CRM Development Brief: A Practical Guide How to Write a CRM Development Brief: A Practical Guide

Drafting a technical specification (TS) for CRM development is a process that takes from 2 to 4 weeks and determines the success of your entire business automation. A high-quality TS must clearly describe each business process, access levels, and user interaction logic to avoid situations where developers and the client understand the task...

18.08.2026 • 243 views

AI Landing vs Custom Site: Choosing Your 2026 Niche Test AI Landing vs Custom Site: Choosing Your 2026 Niche Test

For rapid testing of a simple niche with a single service or product, launching an express page using artificial intelligence is the best approach, as it allows you to test a hypothesis with minimal investment of time and money. Creating such a solution, like a professional AI Landing Page in 72 hours, costs only from $150 at our studio, which is...

15.08.2026 • 284 views

How Technical SEO Errors Drain Your 2026 Budget How Technical SEO Errors Drain Your 2026 Budget

Technical errors on a website are the primary invisible enemy of any marketing campaign, capable of completely nullifying all efforts and financial investments in optimization. When a business owner decides to order professional SEO services, they usually count on rapid growth in search rankings through the purchase of backlinks and the creation...

13.08.2026 • 283 views

Custom E-commerce Development: Scaling Without a CMS Custom E-commerce Development: Scaling Without a CMS

Scaling a large online store based on ready-made CMS and templates is impossible without sacrificing speed and security, which is why custom e-commerce website development from scratch is the only reliable solution for a growing business. When the number of products exceeds 10,000 items and the number of daily visitors reaches thousands, standard...

11.08.2026 • 319 views

Website Security: Why CMFs Protect Data Better Than CMS Website Security: Why CMFs Protect Data Better Than CMS

Website security and reliable protection of corporate data in 2026 directly depend on the web resource architecture: development on a CMF (Content Management Framework) ensures protection against 99% of automated hacker attacks, whereas ready-made CMS become easy targets due to open source code and template structures. If a company stores client...

07.08.2026 • 333 views

AI Landing Page Builders: Myths vs. Reality in 2026 AI Landing Page Builders: Myths vs. Reality in 2026

Landing page with artificial intelligence is a modern, high-tech tool for rapid design and creation of single-page web resources, which allows you to launch a fully functional site in just 72 hours at a starting price from $150. The landing page we develop using AI is based on the Atom CMF, which allows you to independently change almost all page...

04.08.2026 • 358 views

Custom CRM and ERP Development: Bespoke vs. Cloud Custom CRM and ERP Development: Bespoke vs. Cloud

A business needs a custom CRM and ERP system when off-the-shelf cloud solutions become a bottleneck for scaling or require excessive license fees. While standard services offer universal functionality, custom system development allows for the automation of unique business processes. The main advantage of Atom is the constant free improvement of...

02.08.2026 • 397 views

Що таке трафік і чому він важливий для бізнесу Що таке трафік і чому він важливий для бізнесу

Простими словами, веб-трафік — це потік відвідувачів на ваш сайт. Уявіть собі жваву вулицю: що більше людей проходить повз вашу вітрину, то більше шансів, що хтось зайде всередину. В онлайні...

30.07.2026 • 381 views

A business website from scratch: what to do yourself and what to delegate

Let's be honest: these days, a business without its own website is almost invisible. It has long since ceased to be just a digital business card and has become a full-fledged tool that brings in customers and, ultimately, generates profit. Creating a website is not magic, but a clear, thought-out process that starts with a solid foundation:...

16.05.2026 • 936 views

What are leads and how to turn them into customers?

Imagine you're a fisherman. There are plenty of people around you, but they're just a general audience. But the one who came up, took an interest in your bait, and asked what you're catching with — that's a completely different story. That is a lead. In marketing, a lead is not just a random passerby. It's a potential...

10.05.2026 • 743 views

Business chatbots that will change your work

Just imagine: you have a digital employee who consults clients, takes orders, and answers any questions 24/7, without breaks or weekends. This is exactly the kind of assistant a business chatbot becomes — your reliable tool for routine automation and instant communication with your audience. What Chatbots Are and Why You Can't Do...

07.05.2026 • 741 views

What is a CRM system and how does it work?

What is a CRM system and how it will help your business If you are still keeping track of customers in Excel, notes, or just in your head, you have most likely already felt how this slows down development. Forgotten calls, lost contacts, confusion among managers — familiar problems? A CRM system (Customer Relationship Management) is exactly...

06.05.2026 • 729 views

Effectively setting up Google Ads for your business

Strategic planning is the foundation without which your Google Ads money will simply go down the drain. Before clicking the "Launch Campaign" button, you need to clearly understand where we are going and how we will measure success. This is not a formality, but a way to avoid chaos and focus on real results. Defining Goals and Key...

01.05.2026 • 752 views

What a turnkey website includes — and what it doesn't What a turnkey website includes — and what it doesn't

I guess every entrepreneur has heard the phrase «turnkey website». But what does it actually mean? It’s not just building a website. It’s a comprehensive service where one team takes care of absolutely everything: from the initial idea to the moment your new site is ready to welcome its first visitors. You receive not a set...

17.11.2025 • 1361 views

How to commission a website: preparation, contract and timelines How to commission a website: preparation, contract and timelines

When people say «order a turnkey website», they don’t mean just a set of pages on the internet. It’s about getting a ready-made business tool. One team takes care of absolutely everything: from the initial idea and strategy to the final launch, content population, and ongoing support. Essentially, you set the task, and in...

15.11.2025 • 1228 views

Website development stages: from brief to launch Website development stages: from brief to launch

Turnkey website development — is when you entrust the creation of a website to a single team that does absolutely everything from start to finish. As a result, you get not just files and images, but a ready business tool that starts delivering value from day one. What turnkey website development really means The best analogy is building a...

14.11.2025 • 1350 views

Client checklist: what to check before accepting a website Client checklist: what to check before accepting a website

What is a turnkey website? Imagine you decide to build a house. You can look for an architect yourself, then a crew for the foundation, others — for the walls, and someone else — for the roof and interior. Or you can contact a company that will handle everything: from the project to the final cleaning. You simply receive the keys and...

12.11.2025 • 1179 views

What is an internet marketing agency and how does it work?

Imagine that promoting your business online — is like building a house. Of course, you can hire separate specialists for the foundation (SEO) or communications (SMM), but it’s far more effective to hire a general contractor. An internet marketing agency is your strategic partner who sees the full picture, manages every process, and...

10.11.2025 • 949 views

Contextual advertising of the site from A to Z Contextual advertising of the site from A to Z

Imagine your offer appearing before someone’s eyes exactly at the moment they’re actively searching for your product or service. That’s the magic of website contextual advertising — a powerful tool that instantly grabs the attention of a “hot” audience, and you pay only when someone actually clicks through to...

06.11.2025 • 1943 views

What is conversion and how to really increase it? What is conversion and how to really increase it?

Imagine your website as a regular store. The people who walk in are your traffic. And those who don’t just browse the window displays but make a purchase, leave their contact details, or subscribe to promotions — those are your conversions. Essentially, this is the key metric that turns random visitors into real customers. What a...

05.11.2025 • 1253 views

What is an SEO site audit and how to do it? What is an SEO site audit and how to do it?

SEO audit is essentially a full “technical check-up” of your website. It helps uncover all issues — technical, content, and backlinks — that stop you from reaching top positions on Google. Simply put, it’s like a detailed medical diagnosis for your web property. We examine its “health” from A to Z, then...

04.11.2025 • 1124 views

Guide to Google Search Console for your business Guide to Google Search Console for your business

Google Search Console is a free yet incredibly powerful tool from Google. In short, it helps you understand how your site performs in search, find errors, and optimize it for better visibility. What Google Search Console is and how it helps your website Imagine peeking behind Google’s curtain and seeing your site through its eyes....

31.10.2025 • 1523 views

What is a landing page and how does it work? What is a landing page and how does it work?

Imagine you’ve got a bright flyer in your hands promoting a single product with a huge discount. It has everything: a juicy description of benefits, an attractive price, and a clear call to visit the store. A landing page is essentially the same digital flyer, but on the internet. It’s a single page created with one crystal-clear goal:...

29.10.2025 • 1088 views

Ukrainian CRM systems: a market overview Ukrainian CRM systems: a market overview

Ukrainian CRM system is not just another trendy business tool. It’s specialized software built by our developers for our entrepreneurs. Its main purpose is to bring order to customer relationships, automate sales, and streamline communications—turning the chaos of countless Excel sheets into a single, well‑organized control...

27.10.2025 • 2083 views

CRM for small business: how to choose the perfect system CRM for small business: how to choose the perfect system

Do you think a CRM is something complex and expensive, available only to large corporations? In reality, for small businesses it’s not just another technology—it’s a true survival tool. Essentially, it’s the digital brain of your company that unifies all customer data, automates routine tasks, and helps turn occasional...

25.10.2025 • 1164 views

Development of an online store price 2026 Development of an online store price 2026

The first question entrepreneurs usually ask is how much an online store will actually cost. Right away: the price range is huge. Costs can start from UAH 60,000 for a basic template‑based site and easily exceed UAH 600,000 for a large‑scale project with unique functionality. What the price tag for an online store really includes Why such a...

24.10.2025 • 1237 views

How much does website development cost in 2026: prices and influencing factors How much does website development cost in 2026: prices and influencing factors

How much does it cost to develop a website? We hear this question all the time, and the best analogy we have is construction. How much does it cost to build a house? It all depends on the project. A small summer cottage (a business card site) can cost from $400, while a large shopping mall (a complex online store or web application) will run...

23.10.2025 • 4023 views

How to create a website from scratch yourself How to create a website from scratch yourself

Creating a website from scratch is not just a technical task but a full‑fledged project. It starts with an idea, goes through planning, design, development, content population, and ends with launch and ongoing improvement. Fortunately, today you can go this path on your own, even if you’ve never written code. The key is to move step by...

22.10.2025 • 1340 views

Turnkey website: better studios and services 2025 Turnkey website: better studios and services 2025

Ordering a turnkey website is like getting a car from the showroom: you sit behind the wheel and drive off immediately, without thinking about assembling the engine or wiring the electronics. You receive not just a set of code and images, but a fully ready business tool aimed at attracting customers and generating profit from day one. This...

22.10.2025 • 2511 views

Wordpress or Joomla Wordpress or Joomla

Of course, our team is inclined to believe that it is more correct to develop a CMS for turnkey website management. This will create a simple and functional environment for administering your project. But what if the budget for website development is rather small. The answer is to use one of the popular CMS. In this post, we will compare some...

27.10.2017 • 6440 views

Why your website needs ongoing support and maintenance

Website support and maintenance is the stage that follows development, and it often includes promotion and content work as well. Building a website is not the final step in growing your business online. Without regular content updates, promotion and ongoing A/B testing, a site becomes more dated every month and loses traffic — and with it,...

15.03.2017 • 318 views

What is the difference between a corporate website and an online store What is the difference between a corporate website and an online store

The main task of the service creating an online store is selling goods or services online. On such sites there is often a catalog of goods and a module for ordering - "Cart". Less often, there is a catalog search and the ability to compare several products, select products according to specified criteria. Each person visiting the site is a...

13.02.2017 • 5064 views

Why do you need a business card website for a company? Why do you need a business card website for a company?

Every year, the Internet becomes more and more the environment from which a potential buyer learns basic information about your company. That is why our customers are increasingly ordering creating a business card site for their company. After all, the main task of sites of this type is to acquaint your potential buyer with the company and its...

11.02.2017 • 5162 views

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