Anton Perepelitsa

A WordPress site for a country leisure complex was redirecting visitors to third-party sites, including adult content, but only people who came from a smartphone, on mobile data, and for the first time, with no cookies. The owner and the developers saw a normal site, while Google Ads blocked the advertising account and the client lost money on...

An OpenCart clothing store stopped accepting new product photos. The manager uploaded folders over FTP, and Total Commander stalled at 1% with 550 No such file or directory and “Cannot create remote directory”. FTP wasn’t the problem: product images took up 318 GB of a 394 GB disk, and the server ran out of room to write. We freed up space,...

A secure website migration without losing SEO is only possible with strict adherence to a technical migration protocol, which includes preserving the URL structure, setting up precise 301 redirects 'one-to-one', and conducting a preliminary technical audit on a staging server. Replacing a content management system (CMS) with a custom...

Drafting a technical specification (TS) for CRM development is a process that takes from 2 to 4 weeks and determines the success of your entire business automation. A high-quality TS must clearly describe each business process, access levels, and user interaction logic to avoid situations where developers and the client understand the task...

Put simply, web traffic is the flow of visitors to your website. Picture a busy street: the more people walk past your shop window, the higher the chance someone steps inside. Online it works exactly the same way. Traffic shows how “crowded” your website is, and it is the main sign of its popularity and health. An analogy that explains...

Imagine you're a fisherman. There are plenty of people around you, but they're just a general audience. But the one who came up, took an interest in your bait, and asked what you're catching with — that's a completely different story. That is a lead. In marketing, a lead is not just a random passerby. It's a potential...

What is a CRM system and how it will help your business If you are still keeping track of customers in Excel, notes, or just in your head, you have most likely already felt how this slows down development. Forgotten calls, lost contacts, confusion among managers — familiar problems? A CRM system (Customer Relationship Management) is exactly...

Strategic planning is the foundation without which your Google Ads money will simply go down the drain. Before clicking the "Launch Campaign" button, you need to clearly understand where we are going and how we will measure success. This is not a formality, but a way to avoid chaos and focus on real results. Defining Goals and Key...

Imagine your offer appearing before someone’s eyes exactly at the moment they’re actively searching for your product or service. That’s the magic of website contextual advertising — a powerful tool that instantly grabs the attention of a “hot” audience, and you pay only when someone actually clicks through to...

Imagine your website as a regular store. The people who walk in are your traffic. And those who don’t just browse the window displays but make a purchase, leave their contact details, or subscribe to promotions — those are your conversions. Essentially, this is the key metric that turns random visitors into real customers. What a...

SEO audit is essentially a full “technical check-up” of your website. It helps uncover all issues — technical, content, and backlinks — that stop you from reaching top positions on Google. Simply put, it’s like a detailed medical diagnosis for your web property. We examine its “health” from A to Z, then...

Google Search Console is a free yet incredibly powerful tool from Google. In short, it helps you understand how your site performs in search, find errors, and optimize it for better visibility. What Google Search Console is and how it helps your website Imagine peeking behind Google’s curtain and seeing your site through its eyes....

The first question entrepreneurs usually ask is how much an online store will actually cost. Right away: the price range is huge. Costs can start from UAH 60,000 for a basic template‑based site and easily exceed UAH 600,000 for a large‑scale project with unique functionality. What the price tag for an online store really includes Why such a...

How much does it cost to develop a website? We hear this question all the time, and the best analogy we have is construction. How much does it cost to build a house? It all depends on the project. A small summer cottage (a business card site) can cost from $400, while a large shopping mall (a complex online store or web application) will run...