Website maintenance: an important part of growing your business
For a business to be profitable, it has to keep growing. That is not only about advertising or launching new products and services. It matters that as many potential customers as possible know about your company, and for that you need a website. The internet is part of everyday life: people use it not only to communicate but also to buy products and services. Creating an original design and filling a site with useful content is not easy. On top of that, websites need ongoing support and maintenance to stay up to date. This is work best left to professionals.
Website support is a set of measures that keeps every page working reliably and every system running without restrictions. The work has to be organized properly, from server operation to adding new pages.
Why do you need professional website support?
It may seem that once a website is built, there is nothing more to do. In fact, development and support always go hand in hand, and support has to be ongoing. A site that is not administered will not last long.
The site itself or the hosting provider can fail, and such problems need to be fixed quickly. Technical support also includes updating page content and site functionality.
Website support and promotion are needed for:
- adding new functionality;
- keeping the site up 24/7;
- fixing technical issues;
- virus protection;
- updating modules, the CMS core and content;
- creating backups;
- improving page load speed;
- integrating external services;
- technical audits.
All of this keeps the site fully functional at all times.
How do you expand functionality?
Even a well-built site will become outdated without monthly maintenance. Its design and features will no longer meet the needs of its target audience, and it will need either a full redesign or changes to individual features.
The cost and the range of features that help users interact with the site can be very different at the development stage and during maintenance. For example, where visitors once could only read text or look at images, they can now watch live streams and share links on popular social networks.
Website promotion and maintenance help you stay competitive. A site has to evolve to meet the needs of its target audience. If your site is several years old, it is especially important to track how your audience's preferences change. It is just as important to account for any changes in the site's goals and objectives.
Of course, websites compete with each other, and competitors may well rank higher. This often happens when a company fails to meet customer expectations. In that case, it is worth focusing on a redesign of the site or reworking individual elements.
During support and maintenance, it is not always possible to add new features without changing the site's core structure and base functionality. When designing a site's architecture, you should plan for future changes and keep in mind that functionality can only be extended and scaled up to a point. For example, a small business website is often built in plain HTML with no content management system. As a result, features cannot be added easily, and you will always need developers for technical support. Additional features are much easier to add to standard sites, because they run on a paid or free CMS. In that case, you can use ready-made components or have custom modules developed.
Website support includes:
- 24/7 uptime monitoring;
- monitoring and expanding server resources;
- developing functionality;
- cross-browser compatibility fixes;
- redesigning and coding page elements;
- building forms and getting broken ones working again.
Website development and support also cover fixing bugs of any kind.
Website support: how do you keep a site secure?
Hacker attacks surprise no one anymore. Attackers try to take over websites, steal confidential data, infect sites with malware, attack users, publish all kinds of content and plant black-hat SEO elements.
Technical support must include regular software updates for the server, the CMS and plugins. Browsers need updating too, and you should not use the browser's save-password feature.
Website support includes protection against SQL injection, an attack carried out through a URL or a web form. If malicious code gets in, the attacker gains access to content and admin forms. To prevent this, use parameterized queries instead of dynamic ones and remove all unnecessary functionality. Special tools are used to test a site for SQL injection vulnerabilities.
Website maintenance includes:
- regular malware scans;
- removing malicious code;
- backups;
- DDoS protection.
Tags and all nested constructs must be filtered to keep malware out.
Website management: content requirements
A website should offer information that is useful to its visitors. Expert articles that describe a product objectively earn the most trust. They are what keeps users on the site and leads them to buy. Website support includes regular content updates, which help the site climb in search results and make the business more effective. Search engines keep improving the algorithms they use to assess content quality.
Website maintenance services include content updates, and the content should be:
- Original. Before publishing anything, check it for uniqueness using one of the online tools available for this. When supporting and developing a site, use texts that are interesting, well written and easy to read. That gives the site a chance to reach the top of search results.
- Informative. The internet is full of content that makes no sense. When supporting a website, avoid texts like that and publish information that is genuinely useful to users.
- Well written. It may seem that anyone can write, and the result is often poorly written content. If a text has style and spelling errors or reads as unprofessional, users will not trust the site. A website maintenance subscription brings in professionals who present information correctly and clearly.
Layout and presentation matter too. A single block of text with no sections or headings is hard to read. When laying out a page, highlight its key elements. Website support and promotion take painstaking work, and the monthly cost depends on how much content is added. Don't forget keywords, since search engine crawlers rely on them. Keywords from the semantic core should be distributed evenly throughout the content.
Website maintenance: organizational matters
Website development, promotion and support all matter a great deal. Pay special attention to where the site is hosted. The purpose of website maintenance is to make the site profitable.
Website support also includes:
- providing a domain name;
- choosing the right hosting;
- transferring the domain from another host;
- backing up page content;
- monitoring page availability;
- providing email service.
All these services make website support and promotion more effective.
How do you choose hosting?
Website maintenance includes choosing the right hosting. The choice should be based on the provider's terms and its technical capabilities. Website support, whose price depends on many factors, is there to make the site run better. There are several types of hosting:
- Shared hosting. This is the most popular option. A single server hosts many websites, each with its own allocated space, and all of them use the same software and features. If you choose this kind of hosting, keep in mind the limits on traffic and disk space. However, for monthly support of a site with fewer than 1,500 visitors a day, it is an ideal choice. Shared hosting is used for small online stores.
- Colocation. The site owner's own server is installed in the hosting provider's data center, and the provider guarantees that all data will be secure. Maintenance is more complex in this case, since the server has to be configured correctly. Colocation is meant for large projects.
- VPS (virtual private server). You can use alternative software. A site on a virtual private server automatically gets access to the physical server. A VPS is meant for large platforms with more than 15,000 visitors a day. It offers a large amount of space, so you can store a huge amount of data.
- Cloud hosting. It is considered flexible and resilient under load. It combines several servers that are interchangeable, so the site runs reliably. This option suits support of any type of website. The cost is not fixed and depends on the resources used.
Website support varies in complexity, and choosing the right hosting matters because it has to be configured as well.
Can website maintenance have a fixed price?
Before ordering website support, find out what the price of the service is made up of. The cost of website management depends on:
- the platform the site is built on;
- the scope and complexity of work;
- task deadlines;
- how often you need us.
Content support for a website also includes publishing content, and the price depends on its volume. The cost of website maintenance also depends on deadlines: the faster the work needs to be done, the more it costs, because more specialists are brought in and sometimes they work overtime. Website support takes all of the client's requirements into account.
Website maintenance at Moveiton: price and quality
Website support is essential: without it, a site will not generate profit. Some owners opt for one-off jobs, but that is not effective. The price of website support and maintenance can vary depending on the scope of work you choose. The monthly cost of website maintenance is an investment in the site's growth, promotion and popularity.
Why order website support from Moveiton? Our team consists only of professionals who have successfully delivered projects of varying complexity. We offer a good price for website support, and all details are discussed individually. Moveiton offers:
- in-house technology;
- high-quality service;
- fixed prices;
- deadlines met;
- an official warranty.
Support starts after we sign a contract that spells out every detail. There are no hidden fees: you pay only for completed work. We offer a full range of services, from building a website to supporting and growing it. You work with a dedicated manager who will answer any question.
All issues are resolved quickly, and support is ongoing. Deadlines are set in the contract, and we always meet them. Our technical specialists handle all the work, so your site runs without interruptions.
Website Maintenance in Kyiv
We provide technical support for company websites in Kyiv and other cities across Ukraine. Clients in Kyiv can meet us at our office or have us come to them; with everyone else we work online, with access, tasks and monthly reports in a shared work chat. We support projects on WordPress, OpenCart, Joomla, Drupal and custom systems, including sites we did not build.