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I guess every entrepreneur has heard the phrase «turnkey website». But what does it actually mean? It’s not just building a website. It’s a comprehensive service where one team takes care of absolutely everything: from the initial idea to the moment your new site is ready to welcome its first visitors. You receive not a set of files and code, but a fully fledged business tool that works from day one.
What a turnkey website really means
Let’s draw a simple analogy. Imagine you’re building a house. You can take the hard path: hire an architect, then find a crew for the foundation, separately — masons, others — for the roof, electricity, and finishing. That’s constant stress, managing dozens of people, and inevitable conflicts when some «experts» shift blame onto others.
Or you can do it differently. You contact a single construction company. It handles everything: from the project to handing over the keys to a home where the furniture is already arranged and hot water is running.
The «turnkey website» service is the second approach. Instead of juggling tasks among a designer, developer, copywriter, and SEO specialist, you entrust the entire project to one well-coordinated team.
This approach is not just convenient; it’s strategically sound. No more chaos where a designer creates a layout that can’t be coded, and a copywriter writes texts that are completely unsuitable for search engine promotion.
A comprehensive approach that drives results
By ordering turnkey websites, you receive an integrated product where every cog is in its place and works toward a common goal — bringing in customers and increasing your revenue. The team doesn’t just perform technical tasks; it fully immerses itself in your business.
Typically, the work consists of the following steps:
- Market and competitor analysis. First, we study your niche to understand what already works for competitors and how to do it better to stand out.
- Strategy development. Together we define the site’s goals, your audience profile, and the key messages the resource should convey.
- Structuring and design. We create a logical and intuitive structure, then «dress» it in a unique design that suits your brand.
- Technical implementation. The design turns into a live, functional website, connected to a convenient CMS so you can easily make changes.
- High-quality content production. We craft sales-oriented copy and select photos and videos that tell the story of your product or service.
- Basic SEO optimization. We lay a solid technical foundation for future promotion on Google and other search engines.
This is your investment in the future of your business
The outcome? You get not just a nice picture on the internet, but a true digital asset. It’s a tool 100% ready to attract traffic, generate leads, and sell from the very first minutes after launch. This approach saves your most valuable resource — time. You can calmly focus on growing the business while professionals create your ideal online presence.
What turnkey website development really consists of
The «turnkey website» service is not just about creating web pages. Imagine you’re building a house. You don’t buy bricks, windows, and a roof separately and then try to cobble them together yourself, do you? No, you hire an architect and a construction crew that handles the entire process — from design to final cleaning.
That’s exactly how turnkey website development works. It’s a comprehensive process where a team of specialists creates a business tool ready for operation. Let’s break down the building blocks.
Strategy and analytics: laying a solid foundation
Any project that starts without a strategy is doomed to fail. Starting with design is like hanging wallpaper before the walls are built. That’s why the first and most important step is a deep dive into your business.
At this stage we:
- Study your niche and competitors. We literally «take apart» your competitors’ sites. What do they do well? Where are their weak points? This helps us find your unique advantages and avoid repeating others’ mistakes.
- Define your customer profile. Who are these people? How do they live, what concerns them, and how do they make decisions? Understanding this, we can create a site that speaks their language.
- Set specific business goals. What exactly are you aiming for? Increase sales by 20%? Receive 50 calls per month? These clear numbers become our «North Star» throughout the project.
Prototyping and UX/UI design: engineering convenience
Once the strategy is ready, we move to visualization. But this isn’t about «make it pretty». It’s about creating a logical, intuitive path for your customer — from their first interaction with the site to clicking the «Buy» button.
First, a prototype is born — essentially the «blueprint» of the future site. It shows where all the buttons, blocks, and menus will be located. When the «skeleton» is ready and approved, UI designers dress it in a unique brand style that appeals to your audience and underscores the brand’s individuality.
«Design is not how it looks, but how it works.» We live by this principle. User convenience (UX) is priority No. 1 for us, as the stats are unforgiving: 88% of visitors will never return to a site if their experience is poor.
Technical implementation and CMS choice: turning ideas into code
Time for magic — turning static images into a live, functional website. Our developers write clean, fast code so pages load instantly and the site looks equally good on a small smartphone and a huge monitor.
Next, the finished site must be «brought to life» — connected to a Content Management System (CMS). This is your personal control panel for the site. At Moveiton we often use our own CMF Atom, and here’s why:
- Simplicity like a smartphone. No complex menus or hundreds of unnecessary buttons as in WordPress. You’ll easily master the admin panel.
- Development speed. Our system includes many ready-made modules (for example, for page editing or handling inquiries), which significantly accelerates the process.
- Bank-level security. The reliability of our CMF has been proven through years of work with major financial institutions in Ukraine, where security requirements are maximal.
As you can see, it’s a logical, sequential process: from deep analysis to technical implementation and successful launch.
Content, SEO preparation, and final testing
A site without texts and images is like a bookstore with empty shelves. We help fill your resource with quality content: we write conversion-oriented copy and select photos and videos that build trust.
At the same time, we lay the groundwork for future search engine promotion. Basic SEO optimization is like giving your site «strong references» for Google. We configure meta tags, optimize load speed, and do everything so that search bots immediately like your new resource.
Finally, before launch, we put the site through a real stress test. We check every button, every link, every form across dozens of devices and browsers. Only when we’re sure everything works flawlessly is the site ready to meet its first customers.
From idea to launch: how we build your site step by step
Developing a turnkey website isn’t magic but a clearly planned process, much like building a house. You can’t start from the roof while skipping the foundation. Each stage matters, and their sequence ensures that you end up with a reliable business tool, not just a pretty picture.
Let’s walk this path together and see how a truly effective site is born.
Step 1: Immersion in your business
It all starts with a conversation. But this is not just a formal questionnaire. Our goal is to grasp the essence of your business: what tasks should the site solve? Increase sales, automate lead intake, or simply make your market debut?
Together we analyze your competitors, define your ideal customer, and what they expect. This is the foundation required to create a product that hits the mark and delivers real value.
Step 2: Writing the technical specification
Once the strategy is clear, we turn it into a detailed plan — the technical specification (TS). Think of it as the architectural design of your future site. It documents absolutely everything: from page structure and the logic of each button to server requirements.
The technical specification is our shared roadmap. It protects you from unexpected costs and guarantees that the result will 100% match the agreement. No surprises or «we thought it would be different».
For designers, the TS provides a clear understanding of what to draw. For developers, which functionality to implement.
Step 3: Prototype and design concept
Time for visualization. But we don’t rush to draw pretty pictures. First we build a prototype — an interactive black-and-white site schema. It lets you «click through» the future resource, assess navigation convenience, and block layout logic before design work begins. Adjusting a schema is far faster and cheaper than reworking a finished mockup.
Once the prototype is approved, the UI/UX designer gets to work. Their task is to create a unique visual style that highlights your brand’s individuality and makes the site intuitive for every visitor.
Step 4: Front-end coding and programming
Now the design mockups become a live site. Front-end engineers write code that makes pages render correctly on any device — from a small smartphone to a large monitor. And developers breathe life into it.
At this stage we connect a CMS so you can add news or change text yourself without involving developers. At Moveiton we often use our own CMF Atom, which makes the site fast and secure.
Step 5: Testing and bug fixing
Before we show the site to the world, we put it through a real stress test. Our QA engineers carefully check every page, link, and form across all popular browsers (Chrome, Safari, Firefox) and on various devices.
We verify:
- Functionality: Are all buttons clickable? Do form submissions arrive?
- Responsiveness: Does the design avoid «breaking» on phone screens?
- Load speed: Does the site avoid making users wait?
Only when we’re sure the site works flawlessly do we prepare for launch.
Step 6: Launch and handing over the keys
The moment of truth! We migrate the finished site to your hosting, connect the domain, and configure analytics so you can track visitors. But our work doesn’t end there.
We conduct detailed training for you and your team: how to manage the site, update information, and add new materials. You receive all access and instructions and become the full owner of your new business tool. To learn more about this process, read our detailed guide on how to order a turnkey website for your business.
How the cost of a turnkey website is formed
Probably the first question every client asks is: «How much will it cost?» When it comes to a turnkey website, there is no universal price tag like in a supermarket. The project cost is essentially the sum of the hours worked by a whole team of specialists and depends on many moving parts.
Imagine you’re ordering a suit. You can take a ready-made one off the rack, or you can have it custom-tailored. The second option costs more because it accounts for your measurements, fabric, trimmings, and cut preferences. Websites are the same story: the price directly depends on how complex and unique the solutions your business requires are.
What the final amount consists of
A website’s price, like a puzzle, consists of several key elements. Understanding these makes it much easier to plan a budget and see exactly what you’re paying for. Let’s break them down.
1. Site type and scale
This is the starting point. A one-page landing for a quick ad campaign and a huge online store with thousands of products are projects in entirely different weight classes.
- Landing Page: Usually the simplest and fastest option. Its main task is to collect leads or sell a single product or service.
- Corporate website: Your company’s full-fledged face online. There’s room for «About», «Services», «Blog», «Contacts» — everything that tells your story.
- E-commerce store: The most complex type. It includes a product catalog, cart, online payment, a customer account, and often requires integration with inventory systems.
2. Design complexity
Design isn’t just «to look nice». It’s about usability, logic, and the impression your site makes. There are two main paths here:
- Template-based design: A budget approach that adapts a ready-made visual solution to your brand style. Fast and efficient for a start.
- Unique (custom) design: Built from scratch specifically for you. It’s based on analyzing your niche, competitors, and user behavior. It costs more, but that’s how sites are born that perfectly solve business tasks.
Remember that 75% of people judge a company’s credibility by its website design. Investing in a unique design is a direct investment in your future customers’ trust.
3. Functionality and integrations
The more «features» and capabilities your site has, the higher its cost. Every additional feature means developer and QA hours.
What can make a project more complex:
- Interactive calculators for service cost estimation.
- Online booking or appointment systems.
- Customer accounts with order history and bonuses.
- Integration with third-party services: CRMs, payment gateways (LiqPay, WayForPay), delivery services, or accounting systems (e.g., 1C).
Content volume and quality also matter. If you already have copy, professional photos, and videos — great. If they need to be created from scratch — SEO articles, photoshoots — this becomes a separate budget item.
Approximate market prices
The price range can be huge. For example, a simple business card site for a small business may cost from $2000 to $3000, while a full-fledged corporate website — from $3000 to $4 000 and up. Demand for quality solutions keeps growing: according to the IT Рейтинг UA platform, orders for «turnkey» websites have increased by 27% compared to last year.
It’s important to understand: a suspiciously low price is almost always a trap. A cheap, «quick-and-dirty» site will likely be slow, inconvenient, and invisible to search engines. You’ll end up redoing it, doubling your costs. A quality turnkey website is not an expense but a smart investment that pays back in new customers and sales growth.
For a more precise estimate, check our detailed article on how much website development costs and which factors influence pricing.
How to choose a reliable development partner
Choosing the right contractor for a turnkey website is, without exaggeration, half of the project’s success. The market is brimming with offers from freelancers, small teams, and large agencies, and finding your ideal partner among them can be quite a quest. This decision affects not only quality but also time-to-launch, ongoing support, and ultimately your business profitability.
A mistake in selection can cost not only money but also time and lost opportunities. To avoid this, approach your search systematically, armed with a clear verification checklist.
Assessing the portfolio and real cases
The first thing to look at is not the studio’s pretty promises but its real work. The portfolio is a mirror reflecting the team’s expertise. But just flipping through images isn’t enough.
Try answering a few questions:
- Do you like the design? Evaluate the visual style. Do the sites look modern, or do they feel «stale» like the 2010s?
- How user-friendly are the portfolio sites? Don’t be lazy: visit a few projects, click through the pages. Is everything intuitive? Do pages load quickly, or do you wait forever?
- Are there cases with results? The most valuable is not just a homepage screenshot. It’s a detailed project story: what tasks the team faced, how they solved them, and what business metrics the client achieved.
Specialized resources like IT Рейтинг UA let you quickly filter companies with proven experience, review their work, and read real feedback.
Such ratings help you immediately weed out dubious providers and focus on vetted market players.
Experience in your niche and process transparency
The ideal case is when the studio already has experience with a business like yours. A team that has «cut its teeth» on sites for law firms understands that domain far better than one that has worked only with apparel e-commerce. That means less time explaining «on fingers» and a deeper grasp of your needs.
An important reliability marker is transparency. If the manager clearly explains each stage, names specific deadlines, and is ready to formalize it all in a contract, that’s a good sign. Vague promises are a red flag.
Be sure to clarify how communication will work. Will you have a dedicated manager? How often will you get status reports? Well-defined processes are the key to finishing on time without unpleasant surprises.
Comprehensive services and legal guarantees
Launching a site is only the beginning. It needs support, content, and promotion. It’s a huge plus when you can get all these services in one place. Statistics show that over 70% of web studio clients order not only development but also ongoing SEO, paid ads, and analytics. It’s simply more convenient and far more effective.
And of course, the legal side. A reliable partner will always propose a contract clearly outlining the key points:
- Scope of work: A detailed list of all deliverables.
- Timelines: Final deadline and milestones.
- Cost and payment terms: A fixed amount and payment schedule.
- Warranties: What happens if technical issues arise after launch?
Having a contract protects both parties and signals a serious, professional approach. To make an informed choice, we recommend our review of the best studios and services for ordering a turnkey website.
Common questions about turnkey websites
When a business starts thinking about its own website, a sea of questions emerges. That’s absolutely normal since it’s a serious investment. To dispel your remaining doubts, we’ve compiled the most frequent questions about turnkey websites and provided clear, straightforward answers.
This section will help you better understand the entire process, see possible «pitfalls», and ultimately make the right choice. We deliberately avoid topics we’ve already covered in detail to focus on new aspects and provide even more useful information.
How long does a turnkey website take?
«When will it be ready?» is probably every client’s first question. There’s no universal answer because each project is different. For instance, a simple landing can be launched in 2-3 weeks, whereas a corporate site with a unique design will require 1-2 months. A large e-commerce site with complex logic may take 3-4 months or more.
Timelines depend on several key factors:
- Design complexity: Creating a unique visual concept from scratch takes much longer than adapting a ready-made template.
- Scope of functionality: The more non-standard «features» like calculators or CRM integrations, the longer development will take.
- Your involvement: How quickly you approve mockups and provide the required copy and images can significantly speed up the process.
Keep in mind: quality work doesn’t like haste. If someone promises a complex site in a week, it likely means a «conveyor» of template-based solutions that won’t account for your business’s specifics.
Will I be able to manage the site myself after launch?
Absolutely! In fact, this is one of the main benefits of a «turnkey website». You receive not just a codebase but a full tool with a convenient CMS (admin panel). That means you won’t need a developer for most day-to-day tasks.
For example, you can easily:
- Publish new blog articles.
- Update service descriptions or prices.
- Change your phone number or address.
- Upload new photos to the gallery or products to the catalog.
At Moveiton we often use our own CMF Atom. Its key advantage is maximum simplicity. Unlike feature-bloated systems like WordPress, our admin panel is intuitive and clutter-free. This lets you focus on what matters — content. Before project handover, we always provide brief training and full instructions.
Whom should I choose: a web studio or a freelancer?
That’s the classic dilemma. Both options have pros and cons, and the choice depends on project scale and your risk tolerance. Freelancers often attract with lower prices. According to Kabanchik.ua, the number of such specialists has grown by 35% over the last two years, and about 45% of clients choose them. Read more in the freelance services market study.
But there’s a flip side: a freelancer is one person. They can get sick, go off the grid, or be strong in design but weak in SEO.
A web studio is a full team: manager, designer, developer, QA. Each is a professional in their field. This approach ensures reliability, deadlines, and quality backed by a contract. Yes, a studio is usually more expensive, but in return you get legal guarantees and confidence the project will be completed.
Is ongoing support included in the website price?
As a rule, the «turnkey website» service covers all work up to the launch and deployment. Further technical support, new content, or search engine promotion are separate services discussed and paid for additionally. This is standard market practice.
We always offer clients various post-launch cooperation options — from ad hoc assistance to full monthly support. This way, you can rest assured your site remains stable and up to date.
Ready to get not just a website but a powerful tool for growing your business? The Moveiton team is ready to bring your ideas to life. Contact us for a free consultation, and together we’ll find the best solution for your needs. Learn more and order a website
