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Imagine you’ve got a bright flyer in your hands promoting a single product with a huge discount. It has everything: a juicy description of benefits, an attractive price, and a clear call to visit the store. A landing page is essentially the same digital flyer, but on the internet. It’s a single page created with one crystal-clear goal: to persuade the visitor to take a specific action.
What a landing page is and why your business needs it
Unlike a large corporate website where you can easily get lost among dozens of sections, a landing page virtually takes the user by the hand. It guides them along a clear path: from the first introduction to your offer to the final target action — whether it’s a purchase, registration, file download, or completing a form.
This laser focus is what makes landing pages a remarkably powerful marketing tool. They don’t dissipate attention; they skillfully turn casual visitors into real customers.
In Ukraine, the main traffic sources for such pages are social networks: Instagram, Facebook, LinkedIn, TikTok. Together they bring about 52% of all visitors. But there’s a catch: if your page takes longer than 1–2 seconds to load, you risk losing the customer. Statistics show that faster sites have triple the conversion rate. Want to learn more about how to create a landing page that truly sells?
How a landing page differs from a regular website
To understand whether you need a landing page, it’s worth comparing it with other types of sites. If a corporate website is your online business card, and an online store is a huge supermarket, then a landing page is your best salesperson specializing in one specific product or service.
This table helps you understand the key differences between a landing page, a corporate website, and an online store, so you can choose the best solution for your business goals.
Comparison of a landing page with other types of websites
| Characteristic | Landing page | Corporate website | Online store |
|---|---|---|---|
| Main goal | Conversion (sale, lead) | Information, image | Selling a wide assortment |
| Structure | Single page | Multi-page | Complex (catalog, cart) |
| Navigation | None or minimal | Extensive menu | Filters, sorting, search |
| Target action | Single (e.g., "Buy") | Multiple (e.g., "About us") | Multiple (add to cart, compare) |
| Best for | Promotions, product launch | B2B, services, brands | Retail |
As you can see, each tool has its purpose. A landing page is ideal for quick, focused campaigns, while other sites solve more complex tasks.
How we build landing pages at Moveiton
At Moveiton, we understand that every business is unique. That’s why we offer two flexible approaches to landing page development that are guaranteed to deliver results.
- Turnkey landing page — \$2000. We handle absolutely everything: from market analysis and unique design to full development, testing, and launch. You get a ready-to-sell tool.
- Front-end and development based on your design — \$1200. The perfect option if you already have a finished design mockup. Our team will professionally bring it to life and ensure flawless performance across all devices.
Regardless of the option you choose, every landing page we deliver runs on our own CMF Atom. It’s our secret weapon against slow and vulnerable template-based solutions.
CMF Atom technological advantage
Why is it more cost-effective and secure to develop a site on our CMF than to use off-the-shelf solutions like WordPress?
Our CMF Atom is built on the reliable open-source platform Codeigniter 4, which provides several advantages. First, it significantly accelerates development since the system already includes ready-made modules: a “page manager” for easy content editing and “lead tracking” to monitor inquiries.
Second, the admin system is as simple as possible, unlike the bulky and overloaded WordPress, Joomla, or Opencart. Third, we’ve implemented a ton of security methods, as we have experience working with major Ukrainian banks. And most importantly — thanks to open code, any developer will be able to maintain your site in the future, even without our agency. This makes working with us not only profitable but also a safe investment in your business.
The anatomy of a landing page that sells
An effective landing page isn’t just a nice-looking web page. It’s a carefully engineered mechanism where every cog is in its place and works toward one common goal. Think of a Swiss watch: if even one part fails, the entire mechanism stops. The same goes for a landing page — every section must logically, step by step, lead the user to the target action.
It all starts with a powerful headline and unique value proposition (UVP). It’s the first thing the visitor sees, and you literally have a few seconds to grab their attention and clearly explain the benefit they will get. The headline should be striking, and the UVP should convincingly answer the question: “Why should I choose you?”
Next comes the visual. High-quality photos, professional video, or animation don’t just decorate the page. They show the product in action, demonstrate the result, and — importantly — evoke emotion. Good visual content helps people better understand your offer and sets the right tone.
To dispel remaining doubts and build trust, we add social proof. This can be real customer reviews, detailed case studies with numbers, partner logos, or awards. When a potential customer sees that others have successfully used your product, their trust increases significantly.
And finally, the most important element without which everything above would be pointless — a clear call to action (CTA). It’s that very button “Buy,” “Register,” or “Get a consultation.” It must be prominent, clear, and as simple as possible.
This hierarchical diagram shows where a landing page fits among other website types, highlighting its specialized purpose.
As we can see, a landing page is one of the three main website types, but its key difference is a narrow focus on a single specific goal.
How we implement this at Moveiton
When we at Moveiton develop landing pages, we don’t just design beautiful pages. We build effective marketing tools where every element works for results. We offer two collaboration options to choose the best solution for your business.
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Turnkey landing page — \$2000. This package includes everything: from in-depth niche analysis and unique design to full development, testing, and launch. You receive a fully ready-to-use tool.
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Front-end and development based on your design — \$1200. If you already have a finished design mockup, our team will professionally implement it. We guarantee perfect performance across all devices and fast load times.
Regardless of the option chosen, every landing page we deliver runs on our proprietary CMF Atom. It’s our secret weapon against slow and vulnerable template solutions.
CMF Atom technological advantage
Unlike popular yet often bloated systems like WordPress or Joomla, our CMF Atom is built for speed and security. It’s based on the flexible open-source platform Codeigniter 4, which means complete freedom for you in the future.
What does this mean in practice?
- Development speed: We don’t waste time configuring dozens of plugins. CMF Atom already includes built-in modules: a “Page Manager” for easy content editing and “Lead Tracking” to monitor inquiries.
- Ease of management: Our admin panel is intuitive. You’ll be able to change texts and images yourself without a developer.
- Security: We work with major Ukrainian banks, so security is our priority. Our system has multi-layer protection against breaches.
- Independence: Since CMF Atom is based on open-source technology, any qualified developer can maintain your site. You’re not tied to our agency.
This approach makes development on CMF Atom more cost-effective and secure than using off-the-shelf solutions. You get a bespoke tool tailored to your needs. See how we implemented this approach in the Shtorgrad landing page example.
When your business needs a landing page
A landing page isn’t a cure-all but rather a sniper rifle in marketing. It’s perfect for specific, well-defined goals. Imagine your corporate website is a huge hypermarket where you can wander for hours. A landing page, by contrast, is a small shop with a single display showcasing exactly the product the customer came for.
The main strength of such a page is focus. It gives the visitor no chance to get distracted or lost. That’s why a landing page is indispensable when you need fast and, most importantly, measurable results. Sending paid ad traffic to a homepage is just wasting money. Sending it to a landing page hits the target.
Who benefits from a landing page and for what
A landing page becomes a powerful tool in the following business scenarios:
- Launching a new product or service. When entering something new to the market, a landing page helps quickly test the idea, collect the first orders or inquiries, and gather valuable feedback.
- Running promotions and sales. A page dedicated to a specific promotion, with a countdown timer and clear terms, creates urgency and nudges users to buy right now.
- Event registrations. If you’re organizing a webinar, conference, or workshop, a landing page is the best way to collect registrations. All key information is in one place, without noise.
- Lead generation. Offering a free guide, checklist, or consultation in exchange for an email? A landing page is ideal, making it easy to grow a potential customer base.
- Business idea validation. Before investing thousands in a full website, create a simple landing page, run some ads, and see if there’s demand at all.
Remember: a landing page does not replace a corporate site or an online store. It complements them, working as a tactical tool for specific marketing tasks.
In Ukraine, this approach has long proven effective. Market data shows that over 65% of small and medium-sized businesses, especially in services and e-commerce, actively use landing pages in their ad campaigns. This clearly shows that businesses choose tools that deliver results. Want to learn more? Here are some interesting insights on landing page usage in Ukraine.
Our solution for your business
At Moveiton, we know speed and reliability matter in business. That’s why we offer two clear landing page development options that are guaranteed to work:
- Turnkey development — \$2000. We build everything from scratch: a unique design tailored to your brand, full development, and launch.
- Front-end and development based on your design — \$1200. Already have a ready-made mockup? Great! We’ll implement it professionally and ensure flawless performance.
Every landing page we deliver is based on our own CMF Atom. This isn’t a bulky WordPress or Joomla. It’s a lightweight, fast, and secure system built on the proven open-source platform
